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Estrella Roja

  • Estrella Roja

WEB

Estrella Roja is the core website of the services Estrella Roja has to offer. Regardless of the services offered in the Aeropuerto and Ebus website, Estrella Roja offers many different transportation services. It has a high demand f purchases and transactions, which made the whole project a challenge. Estrella Roja is one of the best transport Mexican businesses and it aims to offer services and solutions for its costumers that excel at quality and innovation, therefore their core website could not offer any less than that.

Estrella Roja has around 110,000 passengers every day and one of our goals was to build a tool and a website with enough strength and usability to support all that traffic someday.

We created a fresh and contemporary visual concept to present different bus routes and brands. We decided to use isometric maps to create some complementary movement inside the website without invading the site with animations or transitions that could require more intensive load time. We accomplished our goal of refreshing the perception of the digital bran and optimize the purchase flow while offering fast and timely information to the costumers.

year 2018

client Estrella Roja General

roles Developed and designed their new website

Mac
Estrella Roja Estrella Roja Estrella Roja

Estrella Roja has around 110,000 passengers every day and one of our goals was to build a tool and a website with enough strength and usability to support all that traffic someday.

We created a fresh and contemporary visual concept to present different bus routes and brands. We decided to use isometric maps to create some complementary movement inside the website without invading the site with animations or transitions that could require more intensive load time. We accomplished our goal of refreshing the perception of the digital bran and optimize the purchase flow while offering fast and timely information to the costumers.

Client key words

"We want to improve the user experience that we currently offer while working on a new way to speed up our purchasing process and surprise our costumer with digital experiences"

The process

Always thinking about the end user, and thanks to our methodology, we were able to consolidate a wide variety of services and bus routes in a single website without overwhelming the costumer.
Estrella Roja is the main brand of the whole company. This made it a subject of importance in which we needed to offer original ideas while considering the brand aesthetics and communications strategies.

Responsive website

Estrella Roja has around 110,000 passengers every day and one of our goals was to build a tool and a website with enough strength and usability to support all that traffic someday.

We created a fresh and contemporary visual concept to present different bus routes and brands. We decided to use isometric maps to create some complementary movement inside the website without invading the site with animations or transitions that could require more intensive load time. We accomplished our goal of refreshing the perception of the digital bran and optimize the purchase flow while offering fast and timely information to the costumers.

phone outline
Estrella Roja Estrella Roja Estrella Roja

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